To begin with, Eros will dub and release Junglee Pictures and Excel Entertainment’s upcoming Dil Dhadakne Do, directed by Zoya Akhtar. At a budget of $18-40 million, of which Eros contributes 30% and shares intellectual property (IP), this is a very exciting proposition for us at Eros.”Īccording to Deshpande, the second front of co-operation is releasing at least 10 films each year from Eros’ library of 2,000-plus films, which they will localise for the Chinese market, and similarly the Chinese companies will localise for the Indian market. These films will have the potential to gross more than $200 million in just these two markets, with the rest of the world being additional margin. “China is a $5-billion film market second to just the US. One where we will co-produce bi-lingual Sino-Hindi films shot in both countries with cast and crew from both countries that expands our combined market size to 2.5 billion people,” said Deshpande. We will be collaborating with our Chinese partners on three specific fronts. In comparison, India’s widest release till date has been across just 5,000 screens. In five years China is expected to surpass the US as the largest box office, according to the Motion Pictures Associworld ation of America. Since 2010, the number of theatre screens in China has quadrupled to 23,600.
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